Manager, Consumer Research at Etisalat Nigeria

Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.

We are recruiting to fill the position below:

Job Title: Manager, Consumer Research

Location: Lagos, Nigeria

Job Summary

  • Manage all primary and secondary research activities to deliver market insights for effective decision-making

Principal Functions

  • Establish and maintain relationships with key internal and external stakeholders.


  • Plan and monitor tactical studies related to brand health checks, market segmentation, customer satisfaction studies, mystery shopping, network quality check, retail audits and other ad-hoc studies.
  • Prepare and implement an annual research plan aimed job atconducting market research activities to provide accurate and timely information on consumer trends/patterns/preferences.
  • Set research guidelines in compliance with tested leading practices.
  • Define the research methodologies and instruments to be used for each research project.
  • Review questionnaires, moderator guides and other research tools and ensure compliance with tested leading practices.
  • Conduct spot checks on all field research projects (especially those conducted by third-party market research companies) to validate findings and ensure data integrity.
  • Review proposals and conduct selection of third-party market research companies.
  • Liaise with research agencies and ensure proper communication of survey objectives to them.
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  • Interpret research findings and distil key highlights from survey results. Present research findings to user departments/divisions/units as required.
  • Conduct regular reviews of all data sources and suppliers to ensure quality control.
  • Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the EMTS market research team.
  • Assist in implementing the unit’s work programs and plans in line with agreed upon procedures and guidelines.
  • Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.
  • Manage inter-functional relations to ensure synergy across the various departmental functions.
  • Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives.
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Market Strategy, Pricing & Insight.

Educational Requirements

  • First degree or equivalent in a numerate discipline.
  • Postgraduate/professional qualification in a related field will be an added advantage.

Experience,Skills & Competencies

  • Six (6) to eight (8) years work experience, with job atleast three (3) years in a supervisory role in a FMCG, research or telecoms sectors

Application Closing Date
Not Specified.

How to Apply

Interested and qualified candidates should:
Click here to apply online

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