Marketing & Digital Media Executive – Workplace Centre Limited

The Workplace Centre Limited – We are a World Class Skills Development and HR / ICT Consulting Services organisation that adds significant value to our clients and society.

We are recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing & Digital Media Executive

Location: Nigeria
Reports to: Marketing & Sales Manager

Job Objective

  • Develop the marketing strategy for organization and co-ordinate all marketing campaigns.
  • Promote Organization’s centre’s brand through website, social media marketing channels and SEO/SEM ensuring brand visibility via all digital communication channels.

Principal Duties and Responsibilities

  • Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
  • Design and develop marketing campaign materials, brand loyalty schemes, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Develop and manage digital marketing campaigns, oversee the social media strategy and ensure a lasting digital connection between the organization and the customers.
  • Launch optimized online adverts through Google AdWords, Facebook and other social media platforms to increase company and brand awareness.
  • Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
  • Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors. Acquire insight in online marketing trends and keep strategies up-to-date.

Competency and Skills Requirements

  • Advertising industry knowledge.
  • Excellent understanding of digital marketing concepts and best practices.
  • Selling Skills and strong Business Acumen.
  • Exceptional Negotiation & Relationship Management Skills.
  • Skills and experience in creative content writing.
  • Exceptional Communication & Presentation, Business and Report Writing Skills

Experience and Qualification:

  • BSc/BA in marketing or relevant field.
  • Minimum of 4 years’ experience in a related role.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Application Closing Date
Not Specified.

Method of Application

Inetersted and qualified candidates should send their CV’s to: careers@workplacecentre.com using “Marketing & Digital Media Executive” as the subject.

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